Stock Pick - Zebra Technologies Corp

Zebra Technologies Corp (ZBRA) posted a higher than street expected fourth-quarter profit on Monday.

The company’s net profit rose to $30.8 million or 45 cents a share from $21.4 million, or 30 cents a share, a year earlier. Company’s revenue increased 11.3% to $233.6 million from $209.9 million. Wall Street analysts had expected earnings of 43 cents a share on revenue of $226 million.

The company said it expected first-quarter earnings of 36 cents to 44 cents a share on sales of $238 million to $255 million. The forecast includes special items that will reduce profit by about 9 cents a share.

The company, with international headquarters in Vernon Hills, Illinois, USA, has an installed base of nearly five million printers worldwide. Zebra Technologies delivers innovative and reliable on-demand printing solutions for business improvement and security applications in 100 countries around the world. More than 90 percent of Fortune 500 companies use Zebra-brand printers. A broad range of applications benefit from Zebra-brand bar code, "smart" label, receipt, and card printers, resulting in enhanced security, increased productivity, improved quality, lower costs, and better customer service. The company has sold nearly five million printers, including RFID printer/encoders and wireless mobile solutions, and also offers software, connectivity solutions, and printing supplies.

The fundamental story of the stock looks bright, but technically the stock movement is not that encouraging. The stock has strong resistance at level of $34, but if stock crosses $34 resistance level successfully with huge volume then the stock can easily head to $42 and then $49. The stock seems to have strong support level at $27.50. The stock can be bought from median to long term perspective with price target of $42. From stock trading perspective once the stock takes out $34 resistance successfully the traders can go long with strict stoploss at $27.50. Any sharp fall in this stock should be taken as good opportunity to enter in this stock.

Median target: $42
High target: $49
Stoploss: $27.50

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